Farm Direct Incentives Guide

Home

Building healthy and equitable communities

Nutrition incentive resources for farmers
markets, farm stands, and CSAs

Featured Resource

This free course for farmers market managers from TXFED.org, Accepting SNAP at Your Farmers Market, includes educational tutorials and interactive downloads on how to implement a successful SNAP program at your farmers market. TXFED.org is a collaborative project of the Texas Center for Local Food developing a training platform for farmers, ranchers, farmers market organizers & vendors, and consumers. They offer multiple courses, both free and paid.

Featured Guide
Featured Guide: Plan

Though all programs are community-specific, there are common elements that make implementing and administering a program easier. In PLAN we give you tools to prepare ahead for a successful incentive program.

TEMPLATE SLIDE
Our Partners

For additional information and resources about nutrition incentive and produce prescription projects, visit the Nutrition Incentive Hub.

previous arrowprevious arrow
next arrownext arrow

Stage-by-stage Guides

Our stage-by-stage guides curate our library’s best resources to meet you at every stage of the nutrition incentive journey.

Plan

Learn the basics of nutrition incentives and start building a program at your farm direct site.

Learn more

Implement

Take your nutrition incentive program from seed to scale and find support for day-to-day administration.

Learn more

Promote

Grassroots outreach, social media strategy, and more: learn how to connect with the community and build your customer base.

Learn more

Evaluate

How do you measure your program's results? Access our tools for data collection, management, and publication.

Learn more

Reiterate

Turn your data into funding for new programming through reporting and storytelling.

Learn more

Resource Library

Browse hundreds of community-sourced guides, training materials, and templates to support your nutrition incentive program.

Browse the Library
Latest Resources

GusNIP Nutrition Incentives RFA Support Session: CSA

View and download the full slide deck This 60 minute session, led by the Michigan Farmers Market Association, includes an overview of promising practices when working with Community Supported Agriculture…
Farm Stands, CSAs, and Mobile Markets | CSA
Learn more

Photo Marketing: NMFMA Fresh Rx Color Comic

Photo marketing communicates information across language and literacy barriers. This comic is an example of how photo marketing can be used to communicate incentive redemption.
Messaging, Marketing, and Engagement | Marketing materials
Learn more

Quick Course #2: Expanding to New Farm Direct Firms

Based on input from administrators and technical assistance providers, this free course walks grantees and potential grantees through the why and how of thoughtful expansion. To enroll in Nutrition Incentive…
Program Administration | Organizational structure
Learn more
Quick Course

Quick Course #1: Effective Training

If you’re planning to include training in your nutrition incentive project this year, this quick course is for anyone training firms in farm direct nutrition incentives. To enroll in Nutrition…
Program Administration | Staffing
Learn more
Webinar

Steal This Idea - Farmers Market Promotion

Markia Baker and Navi Johnson are back! These savvy social media marketers from NM Legaci Marketing & the RVA Black Farmers Market have loads of social media and newsletter examples…
Messaging, Marketing, and Engagement | Marketing materials | Digital media
Learn more